Overveiw

Try A Hobby is a service that helps people discover new hobbies in an easy, low-commitment, and affordable way. Customers can choose from hobby kits or subscritions options that deliver curated starter kits right to their door.

The service offers a persoalized experience through a hobby survey that matches customers to kits they're most liekly to enjoy. Its subscirton model incudles monthly "Hobby Boxes" with different package teirs ranking from basic to premium. Retail parterships provide additional value, such as "Buy a kit, get a coupon" promotions with stores like Hobby Lobby or Michaels, encouraging customers to continue their new hobbies.

To make hobbies even more engaging, local try-it events such as pop-ups and workshops allow people to test hobbies in person. Customers also benefit from flexible offers, including seasonal discounts, blind "mystery" keys, punch cards (buy 5, get 1 free), and referral bonuses (invite a friend and receive a discount). Finally, scalable add-ons like the digital app helps users track their hobbies, access tutorials, and connect with other hobbyists.